ATIDIMU Face Lotion
ATIDIMU Face Lotion
150ml | Country of Origin: Japan
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ATIDIMU Face Lotion
Skin can feel dry after cleansing, yet you may not want a heavy or sticky lotion. For men with these concerns, lightweight hydration for everyday skincare.
ATIDIMU Face Lotion is a Japanese-made moisturizing lotion designed for men who are concerned about dryness as part of their daily skincare routine.
Formulated with moisturizing ingredients including Glycerin, DPG, BG, and Betaine to replenish moisture after cleansing and help leave the skin feeling smooth.
It also contains a stable retinol derivative (Retinyl Palmitate), Tocopherol, Dipotassium Glycyrrhizate, Soybean Seed Extract, and Peppermint Leaf Extract as skin-conditioning ingredients to help keep the skin healthy-looking and well conditioned while providing moisture.
Designed to provide hydration with a fresh, lightweight feel. Its watery texture spreads easily over freshly cleansed skin and is comfortable to incorporate into both morning and evening skincare routines.
Finished with a fresh and clean citrus-green scent. After applying the lotion, we also recommend using ATIDIMU Face Serum and Face Milk as part of your skincare routine.
※Skin compatibility varies by individual. Discontinue use if the product does not suit your skin.
Features & Key Ingredients
Stable Retinol Derivative
Formulated with Retinyl Palmitate as a skin-conditioning ingredient to help keep the skin smooth and well conditioned as part of your daily skincare routine.
4 Moisturizing Ingredients
Formulated with Glycerin, DPG, BG, and Betaine to replenish moisture after cleansing and help leave the skin feeling smooth.
Dipotassium Glycyrrhizate
Formulated as a skin-conditioning ingredient to help keep the skin healthy-looking and well conditioned through daily skincare.
2 Plant-Derived Ingredients
Formulated with Soybean Seed Extract and Peppermint Leaf Extract as skin-conditioning ingredients to help maintain healthy-looking skin while providing moisture.
Tocopherol
Formulated as a skin-conditioning ingredient to help keep the skin smooth and well conditioned through daily care.
Fresh, Lightweight Texture
A watery, lightweight texture that spreads easily over freshly cleansed skin. Designed to be comfortable for men who prefer a non-sticky feel and easy to incorporate into morning and evening routines.
Fresh Scent
A clean citrus-green scent that adds a refreshing touch to your daily skincare routine and pairs naturally with ATIDIMU Face Serum and Face Milk.
Recommended For
- Men concerned about dryness after cleansing
- Those looking for a fresh, lightweight, non-sticky facial lotion
- Those who want to hydrate while helping keep the skin smooth and well conditioned
- Those who want to add skin-conditioning care as well as hydration to their routine
- Those who want to incorporate a facial lotion formulated with a retinol derivative into their daily skincare routine
- Those looking for a lotion formulated with multiple moisturizing and skin-conditioning ingredients
- Those who want to use it together with ATIDIMU Face Serum and Face Milk
Key Ingredients
Key Ingredients
Water (Aqua), Glycerin, Dipropylene Glycol, Ethanol, Butylene Glycol, Pentylene Glycol, Betaine, PPG-4 Ceteth-20, Phenoxyethanol, Fragrance (Parfum), Disodium EDTA, Dipotassium Glycyrrhizate, Sodium Citrate, Citric Acid, Retinyl Palmitate, Glycine Soja (Soybean) Seed Extract, Arachis Hypogaea (Peanut) Oil, Mentha Piperita (Peppermint) Leaf Extract, Tocopherol
Texture & Feel
Texture & Feel
Refreshing
Fragrance
Fragrance
Citrus-Green
How to Use
How to Use
- After cleansing or shaving, dispense an appropriate amount (about the size of a coin) onto clean palms.
- Gently apply over the entire face, layering on areas prone to dryness as needed.
- Follow with Face Serum and Face Milk.
Cautions
Cautions
- Do not use on areas with cuts, swelling, eczema, or other skin abnormalities.
- If redness, itching, irritation, or any discomfort occurs during or after use, discontinue use immediately and consult a healthcare professional.
- In case of contact with eyes, rinse thoroughly with water.
- Store away from direct sunlight, high temperatures, and humidity.
- Keep out of reach of children.
Frequently Asked Questions (Q&A)
Frequently Asked Questions (Q&A)
Q1. Are there any precautions when using the product for the first time?
A. The formula contains moisturizing and skin-conditioning ingredients. However, it may not be suitable for everyone. When using it for the first time, try a small amount first. If the product does not suit your skin, discontinue use and consult a doctor if necessary.
Q2. Can I use it in the morning?
A. Yes. It can be used both morning and night. In the morning, it is recommended as moisturizing care after cleansing, and at night as part of your skincare routine at the end of the day. When using it in the morning, we recommend applying sunscreen afterward.
Q3. Can I use it after shaving?
A. Yes. It can also be used as moisturizing care after shaving. Please refrain from using it if your skin has any abnormalities. If the product does not suit your skin, discontinue use. Afterward, we recommend moisturizing with Face Milk or a similar product.
Q4. Is the fragrance strong?
A. It has a fresh citrus-green fragrance. The scent is designed to linger subtly, making it easy to incorporate into your daily skincare routine.
Q5. I am concerned about stickiness. What does it feel like?
A. This Face Lotion is designed to have a fresh, lightweight feel. The feel may vary from person to person, but the texture is designed to be easy to incorporate into both morning and evening skincare routines.
Q6. Can I use it for moisturizing care?
A. The formula contains moisturizing ingredients such as glycerin, DPG, BG, and betaine to provide moisture to the skin. If you are concerned about dryness, apply Face Serum or Face Milk after the Face Lotion.
Q7. Can I use it together with other ATIDIMU products?
A. Yes. We recommend using the products in the following order: Face Foam → Face Lotion → Face Serum → Face Milk. Using the products together as a routine can make it easier to maintain consistent daily moisturizing care.
Q8. What age group is it recommended for?
A. It is recommended for people of all ages who are concerned about dryness or who want to keep their skin conditioned through daily skincare.
Q9. How long should I use the product after opening?
A. As a general guideline, we recommend using the product within 3–6 months after opening.
Q10. How long can an unopened product be stored?
A. As a general guideline, an unopened product can be stored for approximately three years from the date of manufacture. Store away from high temperatures and direct sunlight.

レチノール配合ですが、こちらはパルミチン酸レチノールをベースとしているので、A反応といえる刺激ができにくく使いやすいので、レチノール初心者さんでもおすすめです。プッシュ式で、手に取って使います。乾燥する時期だとレイヤリングしてつけたくなるし、量としてはちょっと少なくすぐ使い切ってしまいそうです。保湿力はあり、さわやかな香りが残るのが良かったです。
同メーカーの美容液を愛用しており、せっかくならラインで使ってみようと思い、こちらの化粧水も試してみました。化粧水というと保湿が主目的になりがちですが、本製品はその枠にとどまらず、パルミチン酸レチノールを主成分として配合している点がまず特徴的です。日々のケアの中で、長期的に肌のコンディションを整えていくという思想がはっきりしています。実際の使用感としては、しっかりとうるおいを与えてくれます。ベタつきを強く感じることはなく、肌が落ち着く感じがあり、毎日のケアとして非常に使いやすいです。高保湿タイプの化粧水にありがちな重さはなく、継続使用を前提に考えられている印象を受けました。ボトルデザインも好印象です。装飾を抑えた男性的でシックなデザインなので、洗面台に置いても主張しすぎず、さりげなくカッコいいです。このあたりは、毎日使うものとして地味に重要なポイントだと思います。美容液と化粧水を併用することで、成分の方向性が揃い、ケア全体としての一体感も出ます。即効性を強く謳うタイプではありませんが、化粧水と美容液を組み合わせて使い続けることで、年齢肌へのアプローチにも十分期待できそうです。
ATIDIMUというブランドというかシリーズで、男性向けの化粧水かつレチノール誘導体配合、なのに敏感肌にも使用できるさっぱり処方、といういいとこ取りな感じの商品です。使ってみた感じとしては、香りはとても良い。男性用ではありますが決して妥協していません。またさっぱり処方というのは間違いなくその通りです。重くなりにくいのが一番使っていて良いなと思える点ですね。逆に無香料が良いという方には結構強く感じてしまうのではないかなというくらいの香りでもあります。ライン使いをした時にはさらに香り立ちそうなので、女性ウケも込みの香りと言って良いかもです。使用量の調整が難しいのがやや気になりますが、びしゃびしゃ使えということでしょうかね。謳い文句にあるレチノール誘導体ですが、レチノールそのものとかバクチオールなら刺激になるのかもですが、誘導体だからなのか刺激もありません。敏感肌の方でも確かに大丈夫かなと思います。
テクスチャーは水のようにシャバシャバしており、粘度はほとんどありません。手のひらに出すと指の間からこぼれそうになるほど流動性が高いのですが、肌に乗せると意外なほどペタつきを伴う厚みのある質感に変わります。このペタつきは馴染みきるまでしばらく続きますが、浸透した後は重い油分感というより、肌表面がしっかり密閉されたような独特の保護感に落ち着く印象です。高保湿を謳うだけあって、これ一本でも冬場の乾燥を十分しのげるだけの保水力があると感じます。脂性肌でインナードライを抱えている場合でも、内側の突っ張りが解消されつつ、表面のテカリが落ち着くバランスは悪くないですかね。シトラスハーブ系の香りは「控えめ」という説明の割にはかなり主張が強く、ベルガモットやミントが混ざったような濃厚な匂いがしばらく残る点は好みが分かれるかもしれません。また、ポンプ式の容器は、とろみのない液体に対して吐出の勢いが強すぎるため、雑に押すと手のひらで跳ね返って周囲に飛び散るリスクがあります。まあ、やや気になる点はありますが、それでも毎日淡々と使う基礎化粧品としては中身自体は無難に使いやすいと思います。
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