ATIDIMU is a Japanese-made men's skincare brand designed with men's common skin concerns, such as dryness and excess oiliness, in mind. All products are formulated with a retinol derivative (retinyl palmitate, a skin-conditioning ingredient). The lineup consists of four products: facial cleanser, toner, serum, and emulsion.

How to Choose from ATIDIMU's 4 Men's Skincare Products

ATIDIMU offers a four-step daily skincare routine consisting of cleansing, toning, serum, and emulsion. You can also incorporate only the products you need depending on your skin condition and skincare goals.

• ATIDIMU Face Foam: A facial cleanser that washes away pore impurities and excess sebum, leaving the skin clean and refreshed.
• ATIDIMU Face Lotion: A toner that replenishes moisture and hydrating ingredients after cleansing or shaving to help keep the skin hydrated.
• ATIDIMU Serum: A moisturizing serum designed to be incorporated into your routine when dryness or overall skin condition is a concern.
• ATIDIMU Face Milk: A moisturizing emulsion that replenishes both moisture and oils to help maintain skin hydration.

Basic Order of Use

The basic order is Face Foam → Face Lotion → Serum → Face Milk. In the morning, apply sunscreen as the final step. Adjust the amount of each product according to the condition of different areas of your face, such as oiliness in the T-zone or dryness around the cheeks and mouth. Please refer to each product page for detailed usage amounts, the full ingredient list, and precautions for use.